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Title details for Marketplace 3.0 by Hiroshi Mikitani - Available

Marketplace 3.0

Rewriting the Rules for Borderless Business

by Hiroshi Mikitani
Jun Naito
Audiobook
1 of 1 copy available
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1 of 1 copy available
Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. He shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power.Rakuten is already pioneering this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

  • Creators

  • Publisher

  • Release date

    March 26, 2013

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781622310227
      • File size: 166943 KB
      • Duration: 05:47:47

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      November 5, 2012
      By his own admission, the leader of the world's third largest e-commerce company is a rule breaker. In his first book, Mikitani, founder and chief executive of Rakuten, an international firm headquartered in Japan that owns Kobo and Buy.com, offers his philosophy of how to break rules and think differently to compete in the global marketplace. Called an "Internet evangelist," Mikitani shares the secrets, beliefs, and drive that fueled Rakuten's meteoric rise to success. Starting with the story of how he defied Japanese business tradition by making English mandatory for all workers at his company, Mikitani discusses how true empowerment of employees, vendors, and customers is key to building a healthy corporate culture; the mindset necessary to creating and sustaining a place in the global market, and how the element of joy is imperative in rewriting the rules of the Internet. While the book may seem self-congratulatory at times, and at others repetitive and in need of editing, overall Mikitani weaves an inspiring entrepreneurial story and presents a thought-provoking case for breaking rules. Agent: Leah N. Spiro, Riverside Creative Management.

    • Library Journal

      July 1, 2013

      Founder and CEO of Japanese firm Rakuten, the third largest e-commerce marketplace company in the world, Mikitani here presents an interesting perspective on global e-commerce. He explains his 2010 decision to require that all Rakuten employees speak English, and he suggests ways companies can empower sellers to create lasting relationships with customers. He discusses the importance of empowerment and goal setting, the global mind-set, and how to make online shopping an entertaining experience. Narrator Jun Naito's clear, steady-paced performance helps convey the Rakuten effort to empower its online merchants to deliver "Omotenashi," the Japanese hospitality concept. VERDICT While not necessarily offering groundbreaking ideas, Mikitani manages to present a useful addition to the genre of e-commerce business with this detailed look at how his company has become the primary competition to Amazon.com.--Dale Farris, Groves, TX

      Copyright 2013 Library Journal, LLC Used with permission.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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