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Title details for You, Inc. by Christine Clifford Beckwith - Available

You, Inc.

The Art of Selling Yourself

by Christine Clifford Beckwith
Harry Beckwith
Audiobook
1 of 2 copies available
Borrow Listen to a sample Listen to a sample
1 of 2 copies available
Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU-whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.

  • Creators

  • Publisher

  • Release date

    March 1, 2007

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781598874907
      • File size: 164393 KB
      • Duration: 05:42:29

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. (c) AudioFile 2007, Portland, Maine
    • Publisher's Weekly

      January 8, 2007
      It really is all about you and improving the way you present yourself, declare the husband-and-wife Beckwiths (Selling the Invisible
      ) in this refreshing career primer. Unlike many similar books, this is not an autobiography masquerading as wisdom. The Beckwiths stay out of the book except when Harry's experience as a bestselling business writer and head of a marketing firm or Christine's as an award-winning speaker and cancer-survivor is directly relevant. Instead, they offer practical advice for effective and memorable interpersonal interactions. Above all, they stress communicating with brevity and clarity—suggesting that every document be cut in half before sending and giving 30-minute speeches in 22 minutes. Their own prose is pared down to short, readable lessons on topics like the importance of making good first impressions and the secrets of successful selling, which they describe as the artful handling of information, presented with forethought and enough passion to be persuasive without making anyone uncomfortable. Readers at the start of their careers or in need of an inspirational brushup will find much of use.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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