The Visual Mba

March 1, 2019
Designer and product-strategist Barron illustrates his two-year journey, 2015-17, in a Master of Business Administration (MBA) program at Brigham Young University. This graphic-heavy sketchbook captures his visual depictions and interpretations of major ideas, concepts, processes, and theories in the academic business curriculum, which is most often wrought with memorizing policies, analyzing data, and crunching numbers. It makes for an offbeat, appealing, and helpful path to understanding the jargon, terms, and acronyms heard in business classes or settings. Although it can't be substituted for a foundational text to prepare for a business career, this is still an entertaining and engaging read, and it can be perused leisurely and quickly. Readers thinking about applying to MBA programs will find it useful, as will those interested in visually exploring complex topics like strategic HR management, managerial accounting, and business negotiations.(Reprinted with permission of Booklist, copyright 2019, American Library Association.)