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Title details for Blue Ocean Strategy by Renee Mauborgne - Wait list

Blue Ocean Strategy

by Renee Mauborgne
W. Chan Kim
Audiobook
Listen to a sample Listen to a sample
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English