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Title details for Blue Ocean Strategy by Renee Mauborgne - Wait list

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

by Renee Mauborgne
W. Chan Kim
Audiobook
0 of 2 copies available
Wait time: About 19 weeks
Place a hold Listen to a sample Listen to a sample
0 of 2 copies available
Wait time: About 19 weeks
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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