Do You!

Simmons is an entrepreneur and branding genius who has many hard-won successes in the worlds of hip-hop music, fashion, education, movies, and theater. He's developed businesses that succeeded against conventional wisdom because their leaders were true to themselves. Here he uses the raw honesty of rap music to help listeners know when a personal direction or business idea is the real thing. Simmons comes off as an authentic player, a well-integrated one who can quote Eckhart Tolle, meditate, and eat vegetarian. Poet and stage performer Black Ice walks a balance between sounding cool--unconcerned about his listeners' opinions--yet focused enough on his sound and message to earn their respect for his power and sincerity. T.W. Winner of AudioFile Earphones Award (c) AudioFile 2007, Portland, Maine